Connoisseur.com was
undoutedly the first celebrity website to carry the news that Chocolate City
which houses the likes of MI, Brymo, Jesse Jagz and Ice Prince has signed its
first female act. Now, barely 48 hours after we scooped the news, Chocity have
issued an official press release to that effect. Below is it:
Press release
The multi award winning
record label, Chocolate City, is home to some of the music industry’s top house
hold names, such as M.I, Jesse Jagz, Iceprince, and Brymo.
With the rapid growth
of the label and increasing success of artist management, Chocolate City has
proven to be a hub of talent exploitation, and manifestation. It is no
surprise that a lot of youth, internationally and locally, have reached out to
be signed to the label, in hopes of achieving their dreams.
So far, Chocolate City has an all-male cast as its line up, and the general public have bugged the label to sign a female act. Chocolate City, known for setting trends, decided to bide their time, and look out for the girl that possessed qualities of a Choc BOI – Bold, Original, Innovative.
So far, Chocolate City has an all-male cast as its line up, and the general public have bugged the label to sign a female act. Chocolate City, known for setting trends, decided to bide their time, and look out for the girl that possessed qualities of a Choc BOI – Bold, Original, Innovative.
In came a young
lady, full of energy and enthusiasm who welcomed the opportunity of being
featured along-side, award winning Africa’s rapper numero uno, M.I on his
upcoming mixtape “Deux Illegaux de Musique – Illegal Music 2”. After label
heads, Audu Maikori, and Paul Okeugo heard her lyrical prowess on the song “No-tis”
(a cover of Jay Z and Kanye West’s Otis), they decided to put her
through the CC boot camp.
Without further a-do,
ladies and gentlemen, Chocolate City presents to the world, its first signed
female artist, Pryse!(Pronounced Prize)
Pryse is a talented
Nigerian rapper who is eager to follow the footsteps of her fellow label mates
in creating music that would not only entertain, but influence the
public. Born and raised in Port Harcourt, Rivers State, Princess Esindu
a.k.a Pryse, started rapping in church at the tender age of 10.
Pryse always knew she wanted to be a musician; encouraged by her family who own and run Frontline TV Studio in Port Harcourt, Pryse took a keen interest in entertainment. Pryse knew she had to nurture her passion, so she went to study media in Nottingham, UK. While in the UK, she took up writing her own songs, and co-producing with her older brother. When asked who her influences are, Pryse lists, Jay Z, Drake, Lil Wayne, and M.I – it is precisely the admiration for M.I that led her to work her way to be signed by Chocolate City. In an industry where female emcees are outnumbered by men, Pryse is sure she will keep the torch blazing for the young ambitious women out there.
Pryse always knew she wanted to be a musician; encouraged by her family who own and run Frontline TV Studio in Port Harcourt, Pryse took a keen interest in entertainment. Pryse knew she had to nurture her passion, so she went to study media in Nottingham, UK. While in the UK, she took up writing her own songs, and co-producing with her older brother. When asked who her influences are, Pryse lists, Jay Z, Drake, Lil Wayne, and M.I – it is precisely the admiration for M.I that led her to work her way to be signed by Chocolate City. In an industry where female emcees are outnumbered by men, Pryse is sure she will keep the torch blazing for the young ambitious women out there.
When asked what it
meant to be the first female signed to Chocolate City, Pryse had this to say “
I thank God I’ve come this far, and I’m just happy its finally happened, and
I’m ready to put in the work, so let’s go. I’m ready to be a BOI (Bold Original
Innovative).”
The label is looking forward to
presenting to the world its first signed female artist, Pryse. “We hope
they hear/see in her, what we did” – Doosuur Tilley-Gyado (Talent Mngr
Chocolate City).
Pryse is available for interviews
from March 20th 2012.
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